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The most important step before and after planning and running an online marketing strategy is to analyze and use the data collected. This seminar presents the opportunities that a structured data analysis offers. It will be shown which numbers need to be considered when planing, evaluating, analyzing, and optimizing online marketing campaigns. Find out how to learn more about users of websites and develop strategies and measurable data to control and optimize your online advertising success.
Join us to learn more about Google Analytics from Google-certified experts!
When? 15.05.2019, 14:00-15:30
Where? HS 8, Hörsaalgebäude (main lecture theatre complex), Leipzig University