The research project of Internationalization of Vocational Education and Training (IntVET) is investigating on the success factors of international business models for „exporting“ vocational training to Vietnam.
About the project
The research project IntVET, funded by the Federal Ministry of Education and Research, is situated at the nexus of business studies and VET research. It shall study the international business models of vocational training providers in Germany and Vietnam. IntVET will contribute to understanding the factors that determine successful business models of VET providers when dealing in an international context. The research shall help the German institutions to support international ventures with the best fitting measures.
Our project serves the research of sustainable, economically oriented cooperation structures in the target country. According to our experience in the context of educational export in general, not only the accuracy of an educational offer in the target market is to be designed, but also to secure long-term cooperation. This can be achieved, especially in the context of private-sector educational projects, through a well-developed business model, since both the provider, the customer and the intermediary can be involved according to their motivation. The importance of approaches to long-term exploitation has long been an essential element of all funding schemes in the internationalization of vocational training by the German Federal Ministry. Nevertheless, it is always problematic for actors in VET to design, develop and implement precisely these well-functioning business models. Our research project aims to close the knowledge gap as to which core competencies of internationalization should be available among German education providers in order to be able to develop and establish internationally successful business models. This should be developed in a pilot study based on the partner country Vietnam and the prevailing conditions there.
The general objective of the Project IntVET is to investigate the business models of internationally active providers of VET to identify the success factors. The focus will be on assessing and evaluating the necessary competencies, resources and motivations for developing and implementing international sustainable business models.
For the objectives, the systematic survey is carried out using qualitative methods of empirical social research in order to gain a deeper understanding of the subject of the research. For this purpose, interviews are to be carried out in Vietnam and Germany in order to ensure a sufficient sample size and at the same time to be able to carry out the most extensive and in-depth surveys possible.
The interviews should be carried out on an actor-specific basis using the in-depth interview method since a written survey is not possible due to the qualitative design. The qualitative interviews are conducted based on guidelines and take between 60-90 minutes. A core guideline is created for the qualitative survey, which is used for all interviews. The core guideline will be adapted country-specifically for actors in Vietnam and Germany. The business dips are recorded using the specially developed „International Business Model Canvas“ and „Business Model Canvas“.
Following are the topics which will be conducted for PhD students along the project:
Topic 1 conducted by Gunnar Kaßberg, „Internationalization of service providers: A case study of German VET providers“.
Topic 2 conducted by Thanh Nguyen Tuan, „The internationalization into Vietnamese vocational education and training market – learning from the business model of existing foreign vet providers in the market“.
Topic 3 conducted by Phuong Nguyen, „Impacts of International Transfer Projects on Business Models of Vietnamese VET Providers“.
Overall Project Goals
- Competence analysis of German providers of vocational and further training in Vietnam
- Research into international business models of other international providers of vocational training providers in Vietnam
- Innovative Business Model Design and international cooperation of Vietnamese providers of vocational and further training in Vietnam
- Formulation of recommendations to improve the long-term success of internationalization plans in Vietnam and in general.
The project IntVET will run over a period of three years (01.06.2019 – 31.05.2022) to assess the internationalization competencies of German Vocational Training providers and their local counterparts active in Vietnam and to develop recommendations for improving their services.
01.06.2019 – 31.05.2022
International SEPT Program, Leipzig University
Supervision: Prof. Dr. Utz Dornberger
Coordination: Gunnar Kaßberg
International SEPT Program
Ritterstraße 9 – 13, 04109 Leipzig
Tel: +49 341 97 39765
Vietnam – HCMC
International SEPT Program
Vietnam SEPT Office
4th Floor, German House
33 Le Duan Boulevard, Dist. 1, HCMC, Vietnam
Tel: +84-28 3622 2812
Vietnam – Hanoi
Nguyen Tuan Thanh
International SEPT Program
A2. 306, Nguyen Van Trac Street
Ha Dong District, Hanoi, Vietnam
Cooperating institutions (national and international)
Project partner in Germany
Institute for Vocational Education at TU Dresden
Dr. Steffen Kersten
Tel .: +49 (351) 463-36160
Fax: +49 (351) 463-35486
Project partner in Vietnam
Dr. Nguyen Thi Mai Anh (Ms.)
School of Economics and Management
Hanoi University of Science and Technology
Tel: +84 989096180