International Online Marketing Challenge 2019

Do you want to learn more about online marketing? Do you want to learn which tools and platforms can be used? Do you want to act as the online marketing manager for a company and run a real live online marketing campaign? Come and join our International Online Marketing Challenge!

In collaboration with the Chambers of Trades and Crafts of the Cities Dresden, Leipzig, and Chemnitz as well as the Internationalization Initiative of the Saxon Economic Development Corporation, the International SEPT Program and the Fachkräfteallianz are organizing the International Marketing Challenge. This challenge is unique in that it connects students currently enrolled at a Saxon tertiary institution with local companies in order to promote their products on the international market online. The students become acquainted with different online marketing tools in three workshops, including a Google Adwords bootcamp.

Twelve local companies from Saxony who are interested in expanding to international markets have signed up to participate in the Online Marketing Challenge. The companies come from many different sectors and we look forward to welcoming Westernbedarf Hartmut Halang, easyclipr GmbH, Ulysses GmbH & Co. KG, Wellner Kommunikation/Automatisierung GmbH, COMPLED Solutions GmbH, Dorothy Roffat Cosmetics GmbH, Symate GmbH, mr. flint Innovation, Mormor – etage 8 GmbH, NEXT BUTLER GmbH, and Zaunkönig. The companies will set goals for the students as to what they would like to achieve with the online marketing campaign, e.g., increase sales for a particular product, increase traffic to their website. In order to achieve these goals, the companies will each provide a budget of €500 for the students to spend on the marketing campaign.

It is then up to the students to create a suitable online marketing campaign within the budget to reach the goals set by the company. Two exciting months will follow as the students get to run a real live online marketing campaign and act as the online marketing manager of a company. The group of students who comes closest to achieving the goals set by the company wins the challenge and will receive their award at a ceremony in Dresden on 2 July 2019.

Please apply by 22 March 2019 using the application form below. Please note that this challenge is only open to students currently enrolled at a Saxon tertiary institution. The opening event will take place on 8 April 2019 at 16:00 in Leipzig. All students participating are required to attend this event. Please save the date and we will send you more information closer to the time.

I have read the data protection declaration and agree to the terms and conditions. I agree that the information I submit on this form can be used for processing my application as well as any further questions resulting from it after the event.

For more information please contact:

Gunnar Kaßberg
Fit4Export Coordinator
International SEPT Program
Leipzig University

Phone: +49 341 97 39764

Best Innovators Award – Apply Now!

Meet your customers
Present your idea
Promote your product
Win prize money

Market Test & Network

The international SEPT Program of Leipzig University and the Office for Economic Development of the City of Leipzig provide the stage for you to present your idea!

The City of Leipzig has close working relations with Vietnam, especially Ho Chi Minh City. Recently a German-Vietnamese House was opened in the city where the first German-Vietnamese joint venture has its place of operation.

With this in mind, we want to provide opportunities for networking and development in the start-up and accelerator arena. With our Best Innovators Award and the accompanying trainings we want to encourage the Vietnamese community to test new business models in Germany, as well as giving German founders with an interest in the target market Vietnam the opportunity for networking.

In cooperation with the trade fair HAUS-GARTEN-FREIZEIT (Home-Garden-Leisure) and the Central German Handicrafts Fair we will conduct our first Best Innovators Award on 26 February. This is the perfect opportunity to present your business idea in front of an audience or to gather the first opinions from potential customers.

We look forward to your ideas!

Our Concept

The international SEPT Program of Leipzig University support start-ups and entrepreneurs to make their dream a reality. Together with the Office for Economic Development of the City of Leipzig we are looking for the most innovative business idea with German-Vietnamese business connections.

All interested start-ups and entrepreneurs are invited to apply for the “Vietnam Start-up Class”. From all applicants, six start-ups or entrepreneurs will be selected to pitch their ideas.

What We Offer

  • Free participation in the workshops of the “Vietnam Start-up class” on topics such as business model development, pitch training, setting up a company in Germany/Vietnam and international entrepreneurship
  • Coaching sessions to develop the business model
  • Visiting the “Best Innovators Award” in Leipzig
  • The 6 best business ideas present their idea at the “Best Innovators Award” in Leipzig in February 2019
  • Exchange and networking with other entrepreneurs from Vietnam and Germany

Content of the Pitches

You are given 3 minutes. You are allowed to use a maximum of 8 slides. In that time you should provide the jury with the following information:

  • Who are you?
  • Which problem does your idea address?
  • Who will be your customer?
  • How will you make a profit?
  • How are you going to reach your customer?
  • What makes your product/service stand out from others?
  • Which partners do you need to achieve your goal?

Who Can Participate?

  • Vietnamese entrepreneurs
  • German entrepreneurs and start-ups interested in entering the Vietnamese market
  • Interested individuals should be able to submit their application and give their pitch in English or German
  • You should be interested in further developing your business idea

To register as a guest for this event, please click here.

Dates & Facts

  • Application deadline 20.02.2019

TRAININGS Vietnamese Start-up Class

  • Business Model Development 8 February 2019 in Leipzig
  • Pitch Training 15 February 2019 in Leipzig


  • Visit of the trade fair “Haus-Garten-Freizeit”
    23 February – 3 March 2019 in Leipzig, Germany
    Neue Messe Leipzig

Best Innovators Award

  • Elevator Pitch
    26 February 2019 in Leipzig
    Within the framework of the trade fair “Haus-Garten-Freizeit”
    Business Idea Competition and Prize-Giving Ceremony

Application Procedure

  • Submission of a short idea summary (max. 2 A4 pages)
  • A brief, compelling description why your business idea needs to make it to the marke
  • Submit your idea summary online using the following application form (application form will be available soon)

I have read the data protection declaration and agree to the terms and conditions. I agree that the information I submit on this form can be used for processing my application as well as any further questions resulting from it after the event.


Gunnar Kassberg
Leipzig University, International SEPT Program
Ritterstr. 9 – 13
04109 Leipzig

Phone: +49 341 – 97 39764

Internationale Online Marketing Challenge

In Zusammenarbeit mit den Handwerkskammern in Dresden, Leipzig und Chemnitz, sowie der Internationalisierungsoffensive Sachsen (IOSax) der Wirtschaftsförderung Sachsen veranstaltet die Fachkräfteallianz im Sommer 2018 eine Internationale Online Marketing Challenge. Studierende erarbeiten zusammen mit sächsischen Unternehmen eine Online Marketing Kampagne rund um ein bestimmtes Produkt für einen Markt außerhalb von Deutschland. Insgesamt nehmen 8 Unternehmen aus unterschiedlichen Branchen teil die ein Interesse an der Erschließung von neuen Auslandsmärkten haben und auf ihre internationale Internetpräsenz aufmerksam machen wollen. Continue reading “Internationale Online Marketing Challenge”

Geschäftsmodellentwicklung für den Bildungsexport

Am 17. und 18. September 2018 veranstaltet iMOVE in Zusammenarbeit mit dem internationalen SEPT-Programm der Universität Leipzig einen Workshop zur Entwicklung internationaler Geschäftsmodelle.

In den zwei Tagen sollen die Teilnehmerinnen und Teilnehmer des Workshops die Tools der Internationalisierung für Bildungsanbieter passend aufbereiten mit dem Ziel, gemeinsam die ersten Planungsschritte in den internationalen Markt vorzubereiten. Continue reading “Geschäftsmodellentwicklung für den Bildungsexport”

Shanghai Start-up Class 2018

DC-Hub unterstützt deutsche Start-ups und KMUs dabei, Kompetenzen für den chinesischen Markt aufzubauen. In diesem Zusammenhang wird das Programm auch Flüge, Coworking-Arbeitsplätze, Netzwerkzugang, Veranstaltungen und Workshops für ausgewählte deutsche Startups und KMU für eine Dauer von max. 4 Wochen in China unterstützen.

Interessierte Startups und KMUs können sich für die „Shanghai Start-up Class 2018“ bewerben. Aus allen Bewerbern werden 10 Startups und KMUs zum Pitch eingeladen.

6 Personen (1-2 Personen pro Unternehmen) fliegen am 03. September mit DC-Hub 2018 nach Shanghai (Rückflüge können individuell nach Bedarf geplant werden).

Weitere Infos und Bewerbung hier:

Google Digital Workshop an der Uni Leipzig

Vom 24. Bis 26. Oktober hat das Internationale SEPT Programm der Universität Leipzig in Kooperation mit Google einen dreitägigen Workshop zum Thema Online-Marketing durchgeführt. Insgesamt haben an den drei Workshop-Tagen über 500 Studierende und Alumni teilgenommen. Mit dem Workshop soll Studierenden jeder Fachrichtung die Möglichkeit geboten werden, kostenfrei einen Ein- und Überblick in den Bereich Online-Marketing zu erhalten.
Mit dem Digital Workshop wollen wir den noch stark unterrepräsentierten Bereich Online-Marketing den Studierenden näherbringen und ihnen somit den Einstieg in den Arbeitsmarkt erleichtern.

Advanced Training in Export Management


In Zeiten einer sich immer mehr internationalisierenden Weltwirtschaft ergeben sich auch für kleine und mittlere Unternehmen interessante Chancen, neue Märkte „zu erobern“. Innovationsgrade, Produktparameter und Produktqualitäten deutscher Mittelständler sind häufig konkurrenzlos. Diesen Vorteil gegenüber oft deutlich größeren Konkurrenten zu nutzen, erfordert Spitzenpersonal bei Exportmanagern und Vertriebsleitern für das Auslandsgeschäft. Um diesen Bedarf an Fachkräften zu begegnen, bietet das Internationale SEPT Programm der Universität Leipzig in Zusammenarbeit mit der CONOSCOPE GmbH seit einigen Jahren die Weiterbildung zum Export Manager an.

Continue reading “Advanced Training in Export Management”

Professional alumni network focussed on China

DC-Hub business and innovation hub Germany-China

The DC-Hub professional network aims to promote internationalisation of industry and academia at Leipzig University and plans to create a nation-wide German alumni network consisting of Chinese and German alumni. DC-Hub is a multiplicator of and coordinator for German-Chinese collaborations with focus on commercial exploitation in order to foster entrepreneurial spirit, innovation, and increasing international trade. DC-Hub has developed several further training programs to enhance the management competencies of alumni, to promote international entrepreneurship, as well as creating networks between companies with an international orientation.


Steve Uhlig

Yi Zhang

DC-Hub business and innovation hub Germany-China


Target group
German and Chinese alumni, born-global start-ups, SMEs

Project partners
International SEPT Program
Konfuzius Institute Leipzig
German and Chinese companies, accelerators, incubators, and co-workingspaces

Project period
01.10.2017 – 31.09.2020

IRI – Iran Innovates

Innovation through education

IRI – Iran Innovates

The aim of the project Iran Innovates IRI is to initiate innovation processes in vocational training in Iran. Demand-oriented vocational training programs will be developed in this project that give graduates the skills to identify processes of their companies that can be improved, as well as adapting products, services, and business models to the demands of the current market. Continue reading “IRI – Iran Innovates”

Alliance for Skilled Professionals – “Fachkräfteallianz”

International highly-skilled professionals for Leipzig

Universities and other tertiary training institutions in Leipzig are becoming more engaged in technology transfer through establishing collaborations with regional companies. Due to the increasing skilled professional and management shortage, as well as concerns from industry about the lack of competencies of graduates in the areas of international business and digitalisation, an early interaction between the different actors is important. Continue reading “Alliance for Skilled Professionals – “Fachkräfteallianz””