Export Manager Advanced Training 2020

In times of an ever more internationalizing world economy, there are also interesting opportunities for small and medium-sized companies to “conquer” new markets. Degrees of innovation, product parameters and product qualities of German medium-sized companies are often unrivalled. To use this advantage over often significantly larger competitors requires top personnel among export managers and sales managers for foreign business.

The aim of this training is to expand and round off existing knowledge of the international marketing of one’s own product by imparting skills and methods in areas such as export planning and management, negotiation skills and intercultural competence.

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International Online Marketing Challenge 2020

Do you want to learn more about online marketing? Do you want to learn which tools and platforms can be used? Do you want to act as the online marketing manager for a company and run a real live online marketing campaign? Come and join our International Online Marketing Challenge!
In collaboration with the Chambers of Trades and Crafts of the Cities Dresden, Leipzig, and Chemnitz as well as the Internationalization Initiative of the Saxon Economic Development Corporation, the International SEPT Program and the Fachkräfteallianz are organizing the International Marketing Challenge. This challenge is unique in that it connects students currently enrolled and based at a Saxon tertiary institution with local companies in order to promote their products on the international market online. The students become acquainted with different online marketing tools such as LinkedIn as a tool of marketing for SMEs (webinar on 15th May), the opportunity to participate in a Google AdWords boot camp (tba), online marketing and customer profiling (webinar by Leipzig University, tba), introduction to Social Media Marketing (webinar by Leipzig University, tba) and overall gain a deeper understanding of the most important online marketing tools.

Ten local companies from Saxony who are interested in expanding to international markets have signed up to participate in the Online Marketing Challenge. The companies come from many different sectors. The companies will set goals for the students as to what they would like to achieve with the online marketing campaign, e.g., increase sales for a particular product, increase traffic to their website. In order to achieve these goals, the companies will each provide a budget of €500 for the students to spend on the marketing campaign.

It is then up to the students to create a suitable online marketing campaign within the budget to reach the goals set by the company. Three exciting months will follow as the students get to run a real live online marketing campaign and act as the online marketing manager of a company. The group of students who come closest to achieving the goals set by the company wins the challenge and will receive their award accordingly.

Please apply by 30th April 2020 using the application form below. Please note that this challenge is only open to students currently enrolled at a Saxon tertiary institution. Due to the Corona outbreak, we will have to shift the OMC into a full online-based matchmaking and online-based project. This means all classes, workshops, consulting will be delivered in web-based sessions. The kick-off session would be on 5th May 2020. We will send you more information closer to the time.


    I have read the data protection declaration and agree to the terms and conditions. I agree that the information I submit on this form can be used for processing my application as well as any further questions resulting from it after the event.

    For more information please contact:

    Gunnar Kaßberg
    Fit4Export Coordinator
    International SEPT Program
    Leipzig University

    Phone: +49 341 97 39764
    E-Mail: gunnar.kassberg@uni-leipzig.de

    GC Medtech

    Establishment of a German-Colombian demonstration and simulation center for medical technology in Bucaramanga, as well as exploration of possible further cooperation opportunities

    Das Projekt GC Medtech zielt darauf ab, die bilaterale Zusammenarbeit The project GC Medtech aims to promote bilateral cooperation between the health clusters in Bucaramanga (Colombia) and Sachsen. The project is funded by the German Federal Ministry of Education and Research (BMBF).

    The project seeks to establish a demonstration and simulation center through the network between a consortium of Colombian partners like Fundación Cardiovascular, and the German company Realists Training Technologies GmbH. Based on the above, a series of training workshops in the field of surgical simulation training will be implemented by Realists Training Technologies GmbH in Colombia.

    Continue reading “GC Medtech”

    Geschäftsmodell-Entwicklung für den Bildungsexport

    iMOVE-Workshop • 9. und 10. September 2019 • Bonn

    Am 9. und 10. September 2019 veranstaltet iMOVE in Zusammenarbeit mit dem internationalen SEPT-Programm der Universität Leipzig einen Workshop zur Entwicklung internationaler Geschäftsmodelle in Bonn.

    In den zwei Tagen sollen die Teilnehmerinnen und Teilnehmer die Tools der Internationalisierung für Bildungsanbieter aufbereiten mit dem Ziel, gemeinsam die ersten Planungsschritte in den internationalen Markt anzugehen.

    Mögliche Leitfragen, die im iMOVE-Workshop erarbeitet werden können, sind:

    • Welche Zielgruppe soll im Ausland bedient werden?
    • Welche Anpassungen der eigenen Dienstleistung sind für die Zielgruppe notwendig?
    • Wie können internationale und lokale Partner möglichst effektiv in das Geschäftsmodell eingebunden werden?
    • Wie wird mit Kunden und Partnern kommuniziert? Wie schafft man eine langfristige Kundenbindung?
    • Wie sieht das Erlösmodell aus? Mit welchen Kosten ist zu rechnen?

    Der Workshop ist eine Wiederholung, denn 2018 war dieser Workshop schnell ausgebucht und viele Bildungsanbieter haben keinen Platz mehr bekommen.
    Melden Sie sich noch vor der Sommerpause an und sichern sich Ihre Teilnahme am Workshop!

    Termin: 9./10. September 2019
    Veranstaltungsort: Bundesinstitut für Berufsbildung (BIBB), Bonn
    Anmeldschluss: 30. August 2019
    Kosten: Die Veranstaltung ist kostenfrei.

    Weitere Infos und Anmeldung hier

    Workshop Google Analytics

    Workshop cancelled! The new date will be announced here. If you would like to receive an e-mail regarding the new date, please let us know: gundula.fintel@uni-leipzig.de.

    The most important step before and after planning and running an online marketing strategy is to analyze and use the data collected. This seminar presents the opportunities that a structured data analysis offers. It will be shown which numbers need to be considered when planing, evaluating, analyzing, and optimizing online marketing campaigns. Find out how to learn more about users of websites and develop strategies and measurable data to control and optimize your online advertising success.

    Join us to learn more about Google Analytics from Google-certified experts!
    When? 15.05.2019, 14:00-15:30
    Where? HS 8, Hörsaalgebäude (main lecture theatre complex), Leipzig University

    International Online Marketing Challenge 2019

    Do you want to learn more about online marketing? Do you want to learn which tools and platforms can be used? Do you want to act as the online marketing manager for a company and run a real live online marketing campaign? Come and join our International Online Marketing Challenge!

    In collaboration with the Chambers of Trades and Crafts of the Cities Dresden, Leipzig, and Chemnitz as well as the Internationalization Initiative of the Saxon Economic Development Corporation, the International SEPT Program and the Fachkräfteallianz are organizing the International Marketing Challenge. This challenge is unique in that it connects students currently enrolled at a Saxon tertiary institution with local companies in order to promote their products on the international market online. The students become acquainted with different online marketing tools in three workshops, including a Google Adwords bootcamp.

    Twelve local companies from Saxony who are interested in expanding to international markets have signed up to participate in the Online Marketing Challenge. The companies come from many different sectors and we look forward to welcoming Westernbedarf Hartmut Halang, easyclipr GmbH, Ulysses GmbH & Co. KG, Wellner Kommunikation/Automatisierung GmbH, COMPLED Solutions GmbH, Dorothy Roffat Cosmetics GmbH, Symate GmbH, mr. flint Innovation, Mormor – etage 8 GmbH, NEXT BUTLER GmbH, and Zaunkönig. The companies will set goals for the students as to what they would like to achieve with the online marketing campaign, e.g., increase sales for a particular product, increase traffic to their website. In order to achieve these goals, the companies will each provide a budget of €500 for the students to spend on the marketing campaign.

    It is then up to the students to create a suitable online marketing campaign within the budget to reach the goals set by the company. Two exciting months will follow as the students get to run a real live online marketing campaign and act as the online marketing manager of a company. The group of students who comes closest to achieving the goals set by the company wins the challenge and will receive their award at a ceremony in Dresden on 2 July 2019.

    Please apply by 3 April 2019 using the application form below. Please note that this challenge is only open to students currently enrolled at a Saxon tertiary institution. The opening event will take place on 8 April 2019 at 16:00 in Leipzig. All students participating are required to attend this event. Please save the date and we will send you more information closer to the time.


      I have read the data protection declaration and agree to the terms and conditions. I agree that the information I submit on this form can be used for processing my application as well as any further questions resulting from it after the event.

      For more information please contact:

      Gunnar Kaßberg
      Fit4Export Coordinator
      International SEPT Program
      Leipzig University

      Phone: +49 341 97 39764
      E-Mail: gunnar.kassberg@uni-leipzig.de

      Internationale Online Marketing Challenge

      In Zusammenarbeit mit den Handwerkskammern in Dresden, Leipzig und Chemnitz, sowie der Internationalisierungsoffensive Sachsen (IOSax) der Wirtschaftsförderung Sachsen veranstaltet die Fachkräfteallianz im Sommer 2018 eine Internationale Online Marketing Challenge. Studierende erarbeiten zusammen mit sächsischen Unternehmen eine Online Marketing Kampagne rund um ein bestimmtes Produkt für einen Markt außerhalb von Deutschland. Insgesamt nehmen 8 Unternehmen aus unterschiedlichen Branchen teil die ein Interesse an der Erschließung von neuen Auslandsmärkten haben und auf ihre internationale Internetpräsenz aufmerksam machen wollen. Continue reading “Internationale Online Marketing Challenge”

      Geschäftsmodellentwicklung für den Bildungsexport

      Am 17. und 18. September 2018 veranstaltet iMOVE in Zusammenarbeit mit dem internationalen SEPT-Programm der Universität Leipzig einen Workshop zur Entwicklung internationaler Geschäftsmodelle.

      In den zwei Tagen sollen die Teilnehmerinnen und Teilnehmer des Workshops die Tools der Internationalisierung für Bildungsanbieter passend aufbereiten mit dem Ziel, gemeinsam die ersten Planungsschritte in den internationalen Markt vorzubereiten. Continue reading “Geschäftsmodellentwicklung für den Bildungsexport”