International Online Marketing Challenge 2019

Do you want to learn more about online marketing? Do you want to learn which tools and platforms can be used? Do you want to act as the online marketing manager for a company and run a real live online marketing campaign? Come and join our International Online Marketing Challenge!

In collaboration with the Chambers of Trades and Crafts of the Cities Dresden, Leipzig, and Chemnitz as well as the Internationalization Initiative of the Saxon Economic Development Corporation, the International SEPT Program and the Fachkräfteallianz are organizing the International Marketing Challenge. This challenge is unique in that it connects students currently enrolled at a Saxon tertiary institution with local companies in order to promote their products on the international market online. The students become acquainted with different online marketing tools in three workshops, including a Google Adwords bootcamp.

Twelve local companies from Saxony who are interested in expanding to international markets have signed up to participate in the Online Marketing Challenge. The companies come from many different sectors and we look forward to welcoming Westernbedarf Hartmut Halang, easyclipr GmbH, Ulysses GmbH & Co. KG, Wellner Kommunikation/Automatisierung GmbH, COMPLED Solutions GmbH, Dorothy Roffat Cosmetics GmbH, Symate GmbH, mr. flint Innovation, Mormor – etage 8 GmbH, NEXT BUTLER GmbH, and Zaunkönig. The companies will set goals for the students as to what they would like to achieve with the online marketing campaign, e.g., increase sales for a particular product, increase traffic to their website. In order to achieve these goals, the companies will each provide a budget of €500 for the students to spend on the marketing campaign.

It is then up to the students to create a suitable online marketing campaign within the budget to reach the goals set by the company. Two exciting months will follow as the students get to run a real live online marketing campaign and act as the online marketing manager of a company. The group of students who comes closest to achieving the goals set by the company wins the challenge and will receive their award at a ceremony in Dresden on 2 July 2019.

Please apply by 3 April 2019 using the application form below. Please note that this challenge is only open to students currently enrolled at a Saxon tertiary institution. The opening event will take place on 8 April 2019 at 16:00 in Leipzig. All students participating are required to attend this event. Please save the date and we will send you more information closer to the time.


I have read the data protection declaration and agree to the terms and conditions. I agree that the information I submit on this form can be used for processing my application as well as any further questions resulting from it after the event.

For more information please contact:

Gunnar Kaßberg
Fit4Export Coordinator
International SEPT Program
Leipzig University

Phone: +49 341 97 39764
E-Mail: gunnar.kassberg@uni-leipzig.de